Creating a Website that Converts: Tips for Improving User Experience

Your website is the first impression your business projects to potential customers. Improving website user experience good user experience is crucial to keep visitors engaged and convert them into customers. A well-designed website appears high on search engines, converts leads to sales, and avoids lengthy load times. Follow these tips to create the best website experience for your customers. Create …

Launching a Successful Digital Marketing Campaign

Whether you’re a new business owner or have years of experience, establishing a digital marketing strategy takes knowledge and time.  With these tips, you can launch a successful digital marketing campaign and see your online presence skyrocket! Start with Research into Your Customers and Your Niche You can’t set an effective strategy without research: Brand Voice: Look through your existing content …

Create an Effective Email Marketing Strategy and Boost Customer Engagement

Do you want to convert email subscribers to loyal customers? Focus on increasing customer engagement through your emails.  An email list is one of the strongest tools in your marketing strategy. So don’t let it go to waste with low engagement rates. Here’s how to create a solid customer engagement strategy. Personalize the Message A positive customer experience depends on …

Using Big Data Analytics to Improve Business Operations

Analyzing collected information can uncover nuances about your target market that can be hard to catch with human intuition alone. For example, you can discover correlations between events and an uptick in market activity through data evaluations. This method can also work with substantially larger sets of complex information, also known as big data. With new technology, brands can benefit …

The Power of Social Media for Businesses

Businesses can significantly benefit from utilizing social media as a marketing tool. With billions of people using social media worldwide, it presents a unique opportunity to reach potential customers and grow your business.  To get started, creating a social media marketing plan is essential. This will help you identify your target audience, set goals, and outline your strategy. Some elements …

Jump-Start Your Companies Social Media Presence

Social media marketing is an effective tool used to promote your company online. Many people use social media channels to promote products or services; however, companies can also use social media to generate leads without advertising on search engines like Google. In addition, companies with blogs and social media pages might run sponsored posts on other companies’ sites to build …

How To Optimize Your Website With SEO

So, you’ve built your company’s website. That’s great news and a major milestone, for sure.  Unfortunately, your work is just beginning.  If you want anybody to be able to find you among the billions of sites that make up the internet, you’re going to need a little bit of help. The first and best thing you can do for your …

Apple To Settle Butterfly Keyboard Lawsuit

Do you have a MacBook with a Butterfly Keyboard?  If so, keep an eye out for an email regarding the Butterfly Keyboard class action lawsuit. Recently, Apple has agreed to pay out $50 million to settle the suit that alleged that Apple knew about flaws with the butterfly keyboard’s switches it built into several MacBook models. The keyboards were first …

Hackers Are Pretending To be Chipotle In Poisoned Emails

Hackers Are Pretending To be Chipotle In Poisoned Emails Chipotle recently reported that an account used by their company’s marketing department had been hacked. A currently active campaign is underway leveraging this account. The hackers are sending out phishing emails containing poisoned links. A recipient clicking on these links will be directed to a malicious website designed to prompt users …

Some US Mercedes Customers Likely Hit With Data Breach

Do you own, or have you recently test-driven a Mercedes? If so, or if you’ve created an account on their website for some other purpose, be advised that the company recently disclosed that they had been hacked. They say that the attackers made off with personal and financial information belonging to more than 1.6 million account holders. Based on the …